Hacks to increase ROAS in Amazon DSP.
1 Keeping top-performing and high-order value ASINS in REC (automated responsive e-commerce creatives).
2 Retargeting people of the Upper and Middle funnel in Purchase campaigns.
3 Creating Competitor Audiences by using their ASINs will result in increased ROAS and DPVR.
4 Keeping the Bid and Frequency higher for high-performing line items and vice versa.
5 Increasing the Viewability percentage for lower-performing line items.
6 Increasing the product reviews will result in a better conversion rate. Brands usually give some vouchers or value back to get more ratings and reviews.
7 Keeping separate line items for Amazon and third-party inventory results in optimizing the campaign better at a later stage of campaigns.
8 Having a strong exclusion list at the advertiser level results in generating more value from investment.
