The most commonly used YouTube ad formats in DV360
Awareness
- Bumper and Non-skippable ads (YTB, YTNS) (Awareness)
- We run this on the CPM model to attain the highest reach
- Creative sizes- Max 6s for Bumper and 15s for Nonskippable (20 seconds in EMEA, Mexico, India, Malaysia, and Singapore)
- Objective- Brand Awareness and Reach
- Billable Outcome- CPM
- Goal- Viewability/Completion rate/ (Depending on the brand goal)
- KPI- VCR/ Reach
Consideration
- YouTube skippable ads YTS ( Consideration Campaign)
- We run this on the CPV model to attain the highest VTR or engagement.
- Creative sizes- Ads can be skipped after 5s and can be a maximum duration of two minutes
- Objective- Product and Brand Consideration
- Billable Outcome- CPV ( Cost Per View)
- Goal- Viewability/ CPA/ Maximize Clicks / (Depending on the brand goal)
- KPI- VTR ( View through Rate)
- True view metric is only available in skippable ads, it will be counted as a view on completion of 30s or the complete video.
- The retargeting option is only available in skippable ads
