Search Engine Optimization (SEO)
Search engine optimization is nothing but optimizing your website using seo techniques to help
you rank your website on first page of search engine results. Seo helps your website to draw free
organic traffic hence it is considered as an important aspect in digital marketing.
For successfully ranking your website on first page we need to use some tools which will help us
to make a seo strategy for our website.
There are two aspects in Search Engine Optimization.
1) On- Page Optimization.
2) Off- page Optimization.
What Is On- Page Optimization?
On-page Optimization refers to the changes made on actual website to make it more optimized
which consists of Meta tag , Meta Description , Heading Tag, Original Content Targeting
Keyword
1) Meta Tag
Meta Tags are one of the important aspect in on-page seo as meta tags help search engines
with information of your page A proper Meta Tag will help you draw large amount of organic
traffic on your website
2) Meta Description
Meta Descriptions are insights for visitors they help user to understand what information will
they find on your page where visitor will decide by comparing with what he is searching for to
visit your website or not.
Hence a well written Meta Description Will Definitely help you get relevant traffic.
3) Title Tag
Title Tag is the subject or topic of your content on your website or blog, title tag helps visitor
to understand what is the blog or content all about
What is Search Engine Optimization
Above Mentioned Text is an example of title tag
4) Heading Tags
When we write a blog or a content for a website heading tags are what helps search engine to
identify the structure of the content. Heading tags start from h1 being the important one till
h6
Using these heading tags in different areas of content will have a positive impact on
seo of the page and is recommended, Where Keyword Should be mentioned in h1 tag
Using these heading tags in different areas of content will have a positive impact on
seo of the page and is recommended, Where Keyword Should be mentioned in h1 tag
5) Original Content Targeting Keyword
Keyword Research helps you identify what are the keywords which are searched by audiences
which are relevant to your website or blogs niche for eg you have a website related to
photography. you can use these keyword to optimize your page and writing original content
using these keyword
UberSuggest is one of the free tools which help you in keyword research of your website.
What is Off -Page Optimization?
Off-Page Optimization refers to changes made to optimize your website which are not on actual
website. Off-page seo consists of back links , social media , social bookmarks
1) Building Back-links
Back links are the links from other websites which leads to your website high quality
back links can help your website rank faster and get authority.
we can create backlinks using various techniques backlinks are divided in two types
"follow' and "no-follow" where follow links are counted as for trust and no-follow links
tells search engine to not consider this link as trust worthy.
Tips for building backlinks
Blog posting on Directories.
Commenting on Forums with your website url
Sharing on Content directories
2) Social Media
Social media is one of the way to get back links all of these links are no follow links
but social media is still considered as an important factor due to number of traffic it can
divert on your website.
3) Social Bookmarks
social bookmarks means by selecting a particular niche promoting your content on
websites like scoop.it, reddit.com etc to draw traffic on your website
