How to write
a Facebook ad copy
With
increasing content on social media it is getting difficult to get new ideas for
writing a facebook ad copy which can attract your potential client and convert
to a lead.
If you are
stuck in writing an ad copy these following tips will help you to write awesome
ad copy which will target your clients
1)
Know
your target audience
When you write a Facebook ad copy you
should understand that you are creating an advertisement through facebook
platform and hence you should focus your content based on the target audience for
example: “A Coffee shop owner will
focus on how the coffee they serve will benefit there customers “ Therefore
your target market and target audience is an important factor you should
consider while writing an ad copy.
You can use A/B testing to identify which ad a copy is working better.
2)
Visuals
are everything
An attractive ad image can convert a client
for you
When a user
watches your facebook ad the first thing he notices is your ad image therefore
you cant compromise on your ad image.
Ad images
should be on point with less the 20% text .
We should
mention offer or valuable text on ad image to attract customer to read ad copy
and take action. Giving offers such as Download Free eBook, 50% off on
first order etc will engage your consumer
Your Image
and ad copy should compliment each other and should display same message as a
outcome.
3)
Keep it Simple
It can be
difficult to keep ad copy content simple as we have a lot to say about our
product or service but keeping it simple will convey your message to your the consumer in a much efficient way.
Hence
instead of mentioning every bit of information you can mention important
content which directly asks the consumer to take an action for example: Do You
Want a Free EBook? , Would You Like to signup for Free Demo video Lecture? using these call to actions are much more
engaging and will help your business get leads.
4)
Avoid
overselling
Avoid adding
sale speech in the content or using words such as buy now, get now again and
again instead try to provide value to your consumer through words mention how
your product will benefit your consumer because your audience is looking for value
You don’t need to mention who are you instead try to mention why would they
should choose you
Conclusion
When it
Comes to write a ad copy for facebook you need to understand how your audience
will Perceive it with right words you can make your audience curious therefore
the next time you write a ad copy for facebook remember these 4 points
mentioned above.
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